The 11 Factors That Make Your Website Weak

The 11 Factors That Make Your Website Weak

Written by Bizperfect September 21, 2018

Our specialty at SolicitiCloud is building and maintaining great websites to help you have a strong online presence: something that involves a lot more than simply keeping your website up and running. But the fact is, many professionals, businesses, and organizations see their online presence, including SEO, diminish because they did not strengthen their website fundamentals; these are the core ingredients that make your website reliable and accessible. Understanding the problem and what to look out for is half the battle. Many of them lie beneath the surface. Protect yourself against these 11 website potholes, and you can put a checkmark next to ‘website fundamentals’:

1. Your website is crashing and burning

Your website is crashing and burning

What’s the difference between a website that is down and a website that doesn’t exist? It may sound like a philosophical question, but in all practicality, the answer is nothing. Whether it crashes because of your hosting company having overloaded servers or because a bug in your coding, your website needs to be available. This is the most fundamental of fundamentals, but sadly, many small businesses lose profits and credibility online because their website may crash for hours (or even days) at a time and become unavailable without their owner realizing it. Fact: A well-designed website that is properly hosted and managed is significantly less likely to crash.

2. Your website has broken links and missing pieces

Your website has broken links and missing pieces

In website jargon, the word “link” means a lot more than highlighted text that takes you from one page to another, although this is certainly one kind of link. In addition to pretty much every kind of navigation, links are also responsible for populating feeds of information, the functionality of clickable images, and essentially all other forms of embedded media. You need all the parts of your website to be working. Unless you have a specialized tool at your disposal, manual checking of each and every one of your website’s link at regular intervals is crucial in order to avoid the damaging consequences of a website that appears malformed, not maintained, or out-of-date.

3. Your website is slow as molasses

Your website is slow as molasses

It may be more than some poor sap’s dial-up connection. Your website may be performing like a horse with a broken leg to everyone who visits it. Not good. A few extra seconds of loading time can make or break how your customer sees you. And make no mistake: whether you’re a small business, a freelance professional, or a nonprofit organization, every individual who views your website is a potential ‘customer’ of one sort or another. Everyone, especially small business owners need to ensure that their website is fast by checking it regularly.

4. Your website doesn’t work on some browsers

Your website doesn’t work on some browsers

It may require an IT specialist or website developer to shore up your website’s coding if this turns out to be the problem, but the first step is discovering if this is an issue. If your website doesn’t look good or load on, for example, Internet Explorer or Firefox, a significant swath of would-be viewers will be left with a bad impression of your website (or none at all). A website not being desktop browser friendly is off to a rocky start.

5. Your website looks like garbage on certain devices

Your website looks like garbage on certain devices

Come on—this one is obvious! Smartphones and tablets are not merely the future. They are the dominant force now. A sizable fraction the world’s population accesses the Internet almost exclusively using a portable device of some kind. You want your website to look crisp, clean, and user-friendly on all popular mobile devices. You want your website to be mobile browser friendly.

6. Your website doesn’t even have basic security

Your website doesn’t even have basic security

Firewalls and malware protection are important for you personally, but your website needs more. There’s no guaranteed protection against cyber attacks or hackers, but a good place to start is implementing basic website security, which is something you should speak with a skilled website developer about. Website security fundamentals have several key ingredients. For example, error messages (in the code) should not reveal information that needs to be private. Your site should also have X-XSS protection, should only use safe JavaScript, should have a safe protocol for how it handles encryption, and should only use HTTPS. Whew! Feel overwhelmed? There’s actually even more to it than that, but don’t worry. If you didn’t understand most of that, you’re in good company. This is where partnering with a smart, responsive website developer to manage the nitty gritty of your precious online presence comes in.

7. Your website’s domain is going to expire

Your website’s domain is going to expire

This one is nice and simple. Understand when your website’s domain is going to expire. Renew it before that happens. Use a tool or service if you need guidance or reminders. Remember that if your domain expires, your website goes down. If someone buys your expired domain before you do, you can kiss your website and online brand goodbye. Remember that your domain is the name of your website, and just as you would guard your own reputation, you need to keep your website’s name safe.

8. Your website has a glitchy email system

Your website has a glitchy email system

Not every website is going to utilize an email system. You may be fine using Gmail, Yahoo, or any other flavor of email. But If your website does have its own email system: (e.g., email@yourwebsite.com), then you want to make sure that it’s responsive, reliable, and your emails are not systematically ending up in spam folders. Strong websites have strong email systems. A healthy email system helps build a healthy website and online presence for your business.

9. Your website cannot be reached because of DNS issues

Your website cannot be reached because of DNS issues

Ah, yes! The infamous “DNS error”. Among regular, everyday people, DNS is just an abbreviation that pops up when something goes wrong. The super geeks among us will tell you that it stands for Domain Name Service and it relates to how domain names are translated to IP (Internet Protocol) addresses. The bottom line is that a website that can’t be reached may as well have crashed, and we know where that leads. Can your website be reached? Get to know what DNS issues can occur with your website and make a plan to prepare for what to do when this happens.

10. Your website is built incorrectly

Your website is built incorrectly

This factor may sound subjective and it certainly has its nuances, but there really is such a thing as poor website design, and this has to do with a lot more than aesthetics. Clunky coding, bad library usage, and amateurish structuring make for an inferior website. Unless you are a website developer yourself, there really is no way to check for this on your own without professional help from bonafide, website developers (like your friendly IT geeks at SolicitiCloud)

11. Your website is blocked in some territories

Your website is blocked in some territories

Alright. Admittedly, there is often not a lot you can do here. In a perfect world, your website can be seen around the world. Sometimes, the key is switching servers, but first, you need to diagnose the issue by working with a professional or having the right tools to find out what regions (globally) your website can’t be seen in.

Our advice? Get right with your website! Work with a professional, like SolicitiCloud. We evaluate, redesign, and manage your website to ensure you avoid each of these pitfalls. If you want a strong online presence, you need to start by ensuring that your website is presentable. Subscribe to the SolicitiCloud blog to continue getting more tips about website optimization and online presence.