5 Red Flags when Hiring Digital Marketers / Website Designers

It’s hard to find and choose a digital marketing / website design company for your business. Why? Because there are so many out there and you have probably been burnt by one of them before. It’s easy when you have to pick between 2-3 options. As soon as it becomes thousands of options which claim… Continue reading 5 Red Flags when Hiring Digital Marketers / Website Designers

Make a plan to measure conversions

It always feels good to get more traffic, but views are less important than conversions. A conversion is each time a user fulfills an action you designated. Traffic can be unreliable. A marketing campaign could bring a lot of traffic, but it won’t matter if that traffic doesn’t convert. You don’t want ballet dancers visiting… Continue reading Make a plan to measure conversions

Plan ahead to get the most out of your website

Everyone wants a website, but it’s easy to get sidetracked by colors, graphics, and fancy animations. Most of those are worthless. The first step to building any website is planning. You must know the goal of your website and have a plan to achieve it. Everything else must be created to support that goal. To… Continue reading Plan ahead to get the most out of your website

Mobile optimization: an open secret for more conversions

You may always be looking for new ways to promote conversions, but it’s easy to overlook the most basic solutions. Making your website mobile-friendly is one of them. It can be easy to neglect mobile compatibility. Business owners are busy and don’t have the time to worry about updating their website whenever new tech comes… Continue reading Mobile optimization: an open secret for more conversions

Is Your Website Suffering From Poor Design Syndrome?

Poor website design is a major problem, period. I have been doing website consultations for clients and prospects for a while now. I can say, with total confidence, that the current state of most business websites is abysmal (at best). It’s not limited to any single industry either. I have consulted with dentists, lawyers, cleaners,… Continue reading Is Your Website Suffering From Poor Design Syndrome?

How to Create a Successful Website in 7 Steps

You want to create a successful website to share your great idea/product/service with the world. Why is having a successful website important? Let’s look at some statistics provided by Espresso Digital: 91% of customers have visited a store because of an online experience Of the small business that have websites, 69% of them are having… Continue reading How to Create a Successful Website in 7 Steps

Don’t Work on Your SEO Before You Take These 3 Steps

Do you want to increase your website’s SEO? Do you want to rank on the first page of search engines, so you get more traffic? It only makes sense that your answer is “yes” since everyone wants to increase their SEO these days–it’s become a buzzword. My questions for you is: Why do you want… Continue reading Don’t Work on Your SEO Before You Take These 3 Steps