Make a plan to measure conversions

It always feels good to get more traffic, but views are less important than conversions. A conversion is each time a user fulfills an action you designated. Traffic can be unreliable. A marketing campaign could bring a lot of traffic, but it won’t matter if that traffic doesn’t convert. You don’t want ballet dancers visiting… Continue reading Make a plan to measure conversions

Plan ahead to get the most out of your website

Everyone wants a website, but it’s easy to get sidetracked by colors, graphics, and fancy animations. Most of those are worthless. The first step to building any website is planning. You must know the goal of your website and have a plan to achieve it. Everything else must be created to support that goal. To… Continue reading Plan ahead to get the most out of your website

Mobile optimization: an open secret for more conversions

You may always be looking for new ways to promote conversions, but it’s easy to overlook the most basic solutions. Making your website mobile-friendly is one of them. It can be easy to neglect mobile compatibility. Business owners are busy and don’t have the time to worry about updating their website whenever new tech comes… Continue reading Mobile optimization: an open secret for more conversions