5 Crucial Parts of SEO That Animals Haven’t Mastered

5 Crucial Parts of SEO That Animals Haven’t Mastered

Written by Bizperfect August 16, 2018

The days of “keyword stuffing” are over. SEO (search engine optimization) has become a lot more sophisticated, and how well your website ranks on search engines like Google is determined by many factors.

Technical and on-page SEO are some of the most important aspects of your website, and sadly, they’re areas that most animals are still a novice at.

Let me explain. Better yet, let these talented animals explain.

At SolicitiCloud, we always say that your website is how you present yourself to the world…

 

Here’s one bunny that almost gets it.

Now, I’m just going to focus on technical and on-page SEO (the aspects of your website traditionally considered to be SEO in its entirety). Fortunately, technical and on-page SEO are relatively easy areas of your website to fix.

Without good SEO, your website will always drag behind the competition…

 

This polar bear doesn’t seem to realize the importance of metadata for her website.

And by “metadata”, in this context, I mean the tags, descriptions, headings, and other bits that you (hopefully) have built into your website to help make it easier for people, as well as search engines, to make sense of your site.

So, let’s jump into some quick and dirty SEO tips, starting with metadata. Metadata does a lot for your website, such as providing clues that help explain and categorize your website.

You want your website to make friends with search engines and to guide users on a journey…

 

No, Josh. You have to guide the user on a journey by providing the right information.

1. Title Tag

As the name implies, your title tag is a piece of metadata that “tells the Internet” what your website is all about in a concise way.

But your title tag needs to be more helpful than a simple greeting. 

 

Katelin! “Sup” doesn’t even include relevant keywords for your website.

You definitely want your title to include your brand name as this quickly helps people and Google connect the dots. It’s only one piece of metadata, but it can have a huge impact.

  • It’s best if you’re title tag is fewer than 70 characters in length.
  • Make sure to include your brand name in the title tag.
  • Separate your brand name from the rest with a vertical bar—sometimes called a pipe symbol “|”.
  • Try to include keywords or phrases you want your website to be associated within the title tag.
  • Separate keywords or phrases with hyphens (-).

If your title tag is confusing, visitors will run the other way…

 

No, Mr. Parrot! BirdParty.com will help you. It only appears useless because of its title tag metadata!

 

2. Meta Description

Next of kin to your title tag is your meta description. Pages have unique meta descriptions that summarize the contents with a bit more detail. These can appear in search engines and anywhere else that they’re pulled.

  • Sidenote: It’s possible that meta descriptions matter more for click-throughs than for SEO, but that doesn’t make them less important since the ultimate goal is to get people to do these things in this order:  A) go to your website B) not abandon it C) Engage with it.

Make sure your meta description concisely summarizes your site well in search engines… 

 

These bears are starting to get the idea. Keep trying, boys!

Your meta description:

  • It should be about 130 to 160 characters in length.
  • Again, include keywords that matter to you.
  • Include a call-to-action that engages visitors.

Remember, when it comes to your meta description, don’t try to be something you’re not

Bethany, we all love your wig but stop insisting it’s real. No one even asked.

3. Header/Heading Tags (used wisely)

Headers help structure and organize your website, but there are a few best practices to remember for enhanced SEO.

  • Your h1 tag is generally the header of the page, and you want to only have one
  • Make sure it’s the title of the page rather than a logo or symbol.
  • Think of h1 as denoting a “main header” while h2 and h3 denote regular headings and subheadings.
  • You can have multiple h2 and h3 tags but make sure they’re accurate and useful.

Use of h1 and h2 headings can be an important part of standing out from the crowd… 

Not to be judgemental, but I can tell these penguins had their h1 tags made by the same mediocre website builder instead of SolicitiCloud.

4. Sitemap

A sitemap is a crucial part of your website from an SEO perspective. Without one, it’s a frantic guessing game for search engines which means a lower ranking in the long run.

In simplistic terms, a sitemap is a list of pages on your website.

Without a good sitemap, search engines like Google have no idea how you organize your website, so they knock down your ranking. 

I know it’s blurry, but that mean penguin is actually Google.

Sitemaps help Google “crawl” your website. Whenever anyone talks about Google or search engines “crawling” or “sending spiders” to your website, this is just nerd talk for saying they scan your website and try to size it up. Website nerds love creepy-crawly metaphors for some reason (We all have pet spiders).

This may just be my interpretation of their habits, but as a general rule, the better understanding that search engines have of your website and the more they think it would be useful as related to a given set of search terms, the more likely they are to boost your ranking. Sitemaps help with this.

A sitemap provides the “lay of the land” for your website and this makes search engines like you more. 

Nice job Senator Myeowington. Looks like your sitemap is starting to work.

 

5. Your Robots.TXT file

Contrary to the plot of Terminator 2, the Matrix, and perhaps 35% of every other movie that takes place in the future, it’s important to be friends with robots.

Specifically, the robots you should be friends with are the ones that crawl your website, like Google’s bots, sometimes known as spiders. (again, creepy-crawly)

Your website’s robots.txt file actually serves a pretty simple role…

It tells search engine robots which pages of your website they should crawl.

Now, it’s pretty well-documented that animals aren’t exactly the best when it comes to machines and robots…

This panda wouldn’t be so frustrated if he used a robots.txt file for his website.

 

But in your website’s case, Google’s robots don’t need to be a foe… 

Come on, Cornelius. That robot dog isn’t even a real dog (I think).

Website SEO can sound complicated, but it doesn’t have to be. Incorporate these components into your website’s structure, and don’t forget to get SolicitiCloud for your website. Then, watch your engagement levels rise.

At SolicitiCloud, our job is to turn your website into something that works for you, so you can relax and enjoy your life. 

Slothy is doing a good impression of a happy business owner who used SolicitiCloud.

Contact us at info@soliciticloud.com